Pedal Bike Scheme Branding
This project was one of my final year University projects, in which I was tasked with branding a bike-rental scheme and also considering how an app would be designed and operated for the scheme.
One of my favourite aspects of this project was creating the iconography - both in the logo and other brand icons - from the shapes of the typeface used.
![This project was one of my final year University projects, in which I was tasked with branding a bike-rental scheme and also considering how an app would be designed and operated for the scheme.](https://format.creatorcdn.com/3d292ec1-056e-4cb6-b131-3b593f5940b7/0/0/0/0,0,3435,2576,3435,1200/0-0-0/c0fb81a3-133c-4ab5-bcda-0b675b8ac111/1/1/mockup_.png?fjkss=exp=2037611109~hmac=96363d69e5f4828c462d6efeb90ad2e09342955f77b513d2eb011a45b94dfea8)
App Design
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![This project was one of my final year University projects, in which I was tasked with branding a bike-rental scheme and also considering how an app would be designed and operated for the scheme.](https://format.creatorcdn.com/3d292ec1-056e-4cb6-b131-3b593f5940b7/0/0/0/0,0,3288,2691,3288,1200/0-0-0/682c807c-d412-4c1e-adf6-f526af5a9190/1/1/Pedal+Bike+Scheme+Branding+_Business+Card+Mockup.jpg?fjkss=exp=2037611109~hmac=9281229b7c112c8c71aed011880a4f70b9ccaf88ce56e924ec2823212d0d3336)
Logo Design
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![This project was one of my final year University projects, in which I was tasked with branding a bike-rental scheme and also considering how an app would be designed and operated for the scheme.](https://format.creatorcdn.com/3d292ec1-056e-4cb6-b131-3b593f5940b7/0/0/0/0,0,3024,2926,3024,1200/0-0-0/263bb2ba-332c-497c-9a74-65be22651e81/1/1/Pedal+Bike+Scheme+Branding+_Tag.jpg?fjkss=exp=2037611109~hmac=d357dbe13ca1112e206ad909eef10be668460d0817a0e61923cf6a6a71980361)
Logo creation using the typeface as shapes
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![This project was one of my final year University projects, in which I was tasked with branding a bike-rental scheme and also considering how an app would be designed and operated for the scheme.](https://format.creatorcdn.com/3d292ec1-056e-4cb6-b131-3b593f5940b7/0/0/0/0,0,3024,2926,3024,1200/0-0-0/c35e5fc0-7d1c-4ac5-b7e6-799ccab46f4e/1/1/Pedal+Bike+Scheme+Branding.png?fjkss=exp=2037611109~hmac=d357dbe13ca1112e206ad909eef10be668460d0817a0e61923cf6a6a71980361)
User icons created using the typeface letters
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![This project was one of my final year University projects, in which I was tasked with branding a bike-rental scheme and also considering how an app would be designed and operated for the scheme.](https://format.creatorcdn.com/3d292ec1-056e-4cb6-b131-3b593f5940b7/0/0/0/0,0,2638,2345,2638,1200/0-0-0/1de94152-c43c-4089-ad28-fe742705a39b/1/1/phone+mockup+7.png?fjkss=exp=2037611109~hmac=c973645d1166ad51604e544453d2c15472c81df8d2ff757eca8c82c3aebbe2d5)
App Design
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